NBA YoungBoy is once again sparking conversation after speaking candidly about the mindset behind his latest project, MASA, during a recent interview with Complex. Short for Make America Slime Again, the title isn’t rooted in traditional political discourse, but instead reflects YoungBoy’s long-running themes of authority, loyalty, and survival.
Asked directly what MASA represents, the Baton Rouge rapper kept his answer blunt and unapologetic. “Follow whatever Trump applying. Enforce whatever Trump’s applying,” he said, referencing Donald Trump. At just 26 years old, and coming off a year where many fans and critics alike labeled him the “Best Rapper Alive,” YoungBoy continues to embrace controversy as part of his cultural presence.
While he stopped short of claiming any personal relationship with Trump, the sentiment isn’t new. Earlier this year, YoungBoy doubled down on similar language in his music. On the track “XXX,” he rapped, “Whatever Trump doin’, b*tch it’s good for the youngins (All Hail Trump).” For YoungBoy, these lines appear less about policy and more about symbolism—aligning with power, dominance, and a no-compromise mindset that has defined much of his catalog.
Rather than positioning himself as politically engaged, YoungBoy’s references function more as provocation and identity-building. His work consistently centers on control, resilience, and allegiance, themes that resonate deeply with his core audience regardless of political affiliation.
NBA YoungBoy Expands Into Film with Documentary Debut
Beyond the music, YoungBoy is also expanding his creative reach. He recently launched a production company, 38 Films, signaling a serious move into film and long-form storytelling. The company’s first project is a documentary produced in partnership with Foundation Media Partners and directed by Nico Ballesteros. The film is expected to chronicle YoungBoy’s life, career, and influence from his own perspective—beyond headlines, legal battles, and chart numbers.
Patrick Hughes, CEO of Foundation Media Partners, described the project as an exploration of YoungBoy’s broader impact. “NBA YoungBoy is not just an artist; he’s a cultural force,” Hughes said, emphasizing that the documentary will offer an unfiltered look at that reality.
The film follows the release of Slime Cry, YoungBoy’s ninth studio album, which further cemented his dominance in rap. As he continues to branch out into film and other ventures, NBA YoungBoy’s next chapter appears set to stretch far beyond music—while still keeping his ability to provoke, divide, and captivate firmly intact.