January 31, 2026 | New York

Louis Vuitton Names Future As Friend Of The House

Future is an artist that is recognized for his refined yet street style he has. As it shows that he has a keen sense of fashion, and it is something he is known for. Future has had a collaboration with Lanvin, making a high end street wear line. It is shows hat he has always been making a name for himself in the luxury aspect of fashion with his own twist. Now a new announcement reinforces this to a whole new level.

Future has “officially” been named a “friend of the house” in Louis Vuitton. This new partnership marks a milestone and under the Pharrell who is the mens’ creative director of the brand, who has been pushing in this direction for the brand and having a culture influence on the pieces. Future was the perfect fit in the brand and new direction for it. Future being called this for the brand, says that he will always have a place for them to be involved with creativity and projector of it in the future. When brands team up with major artists, it shows the new wave of showing how they want to stay current and in the times. It is a benefit for Future and also for Louis Vuitton itself.

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