Ice Spice is brushing off the internet chatter surrounding the skyrocketing view count on her latest music video, “Baddie Baddie.”
The Bronx-born rapper dropped the new visual on Wednesday, and within just 24 hours, it had reportedly amassed nearly 7 million views on YouTube — a number that immediately sparked speculation online.
Screenshots began circulating on X (formerly Twitter) showing the video sitting at around 79,000 views after five hours, before suddenly ballooning into the millions later that same day. Fans and critics alike started questioning whether the spike was the result of bot activity or paid view manipulation.
Rather than ignoring the rumors, Ice Spice decided to respond — in typical confident fashion.
“Somebody thought they ate buying views for me… bby it’s chess, not checkers,” she wrote on Twitter.
Fans Debate the Mystery Spike
Her tweet quickly went viral, with many debating what she actually meant. Some took it as confirmation that someone outside her team — perhaps a troll or overzealous fan — had artificially boosted the video’s views. Others saw it as a tongue-in-cheek clapback, implying that Ice Spice was fully aware of how to play into the controversy.
“She knows how to keep y’all talking,” one user wrote. “That’s real PR genius.” Another added, “Whether they’re real or not, people are watching now. That’s the whole point.”
At press time, “Baddie Baddie” continues to rack up numbers, with its vibrant visuals and signature Ice Spice aesthetic — pink tones, sleek choreography, and her signature nonchalant delivery — keeping fans clicking and commenting.
A Viral Artist Who Knows the Game
The buzz around “Baddie Baddie” is nothing new for Ice Spice, who has been a social media magnet since her 2021 breakout with “Munch (Feelin’ U).”
Since then, she’s gone on to collaborate with heavyweights like Nicki Minaj, Taylor Swift, and PinkPantheress, proving she’s more than a viral sensation — she’s a fixture in modern pop-rap culture.
Still, as her fame grows, so does the scrutiny. From industry plants to inflated stats, Ice Spice has become one of the most polarizing new stars in hip-hop — and this latest incident only adds to the ongoing debate around authenticity vs. virality in today’s music landscape.
Her team has not issued an official statement regarding the alleged bot activity, but if Ice Spice’s tweet is any indication, she’s not sweating it one bit.
