Drake’s ICEMAN rollout hit turbulence this week after Kai Cenat gave a brutally honest review of Episode 3 during a livestream.
The Twitch superstar, known for his unfiltered reactions, didn’t hold back when the new episode aired.
“I can’t fake it. That was so ass. Biggest waste of my f**kin’ time… I can’t fake it, that was ass,” Cenat said, shaking his head in frustration.
The clip went viral instantly, sparking heated debates about whether Drake’s ambitious series has lost its momentum.
Launched in July, ICEMAN was pitched as more than just an album teaser — blending stylized visuals with serialized storytelling to build suspense for Drake’s upcoming project. The first two episodes drew millions of views, but Episode 3, which featured surreal visuals and debuted new tracks like “Somebody Loves Me Pt. 2,” has drawn mixed reviews.
Cenat’s criticism resonated because of his influence. With hundreds of thousands of viewers tuning into his streams, his blunt dismissal echoed the impatience of fans who feel Drake’s rollout is dragging without delivering a real payoff.
The moment also underscored how much streaming culture now shapes music discourse. Where reviews once came from magazines and blogs, tastemakers like Cenat can shift perception with a single viral soundbite.
For Drake, who has built a career on turning criticism into fuel, Cenat’s words may not derail the rollout — but they highlight the risks of stretching attention spans in today’s fast-moving digital landscape.
Whether ICEMAN recovers its momentum or not, one thing is certain: Kai Cenat’s commentary has added another layer of drama to Drake’s already polarizing campaign.
