Grammy-nominated rapper Fabolous took over the Somewhere Nowhere rooftop for Jeeter’s long-awaited launch in New York. The cannabis brand, already the No. 1 pre-roll in North America, officially hit shelves across the state on Friday, September 5.
Jeeter’s arrival in New York marks a major milestone for the California-based company, which has built its reputation on bold flavors, sleek packaging, and high-profile collaborations. The brand has worked with icons like the Bob Marley family, Jay & Silent Bob, and NBA legend Dwyane Wade, who is also an investor.
The Fabolous headlined rooftop bash was the first of two launch events planned for the city, each promising surprise live performances in true Jeeter fashion. In the past, the company’s parties have drawn acts such as Busta Rhymes and Big Sean, blending hip-hop energy with cannabis culture in unforgettable fashion.
For Jeeter, the New York expansion is more than a business move, it’s a cultural statement. By tapping into the city’s unmatched mix of music, sports, and fashion, the brand aims to bring its West Coast swagger to the East Coast in a way that resonates with local tastemakers and fans alike.
With Fabolous setting the tone on opening night, Jeeter’s Big Apple debut signals a bold new chapter, one that is bound to make its mark across the city’s nightlife, entertainment, and cannabis scenes.
