Stephen Curry is one of the biggest names in the NBA and through his succesful career, has truly made a lucrative business out of it. He has had endorsements from Chase, to Rakuten and Subway. He continues to build his own ideas and wanted by mnay different companies. Recently he had a separation from one of his main brands that he has been partnered with for thirteen years. It came as a true shock to the whole world, as he goes through the separation.
Stephen Curry has decided to end his deal with Under Armour, just after releasing his sneaker, the Curry 13 to the public. that will come out in February 2026. He made the decision as Under Armour will now change its focus on the core brand, UA Brand it has. Now leaves, his brand “Curry Brand” to be able to freely on its own terms continue building off his original ideas and is free to partner with another brand. After a deal made him president of his brand in 2023, it is the best move for him to be able to have full control over its designs and movement.There are talks of him pairing with Nike, but he will make a decison in the coming months of who he will move forward with, as he continues to build ever growing brand
