Justin Bieber isn’t slowing down. Just weeks after shocking fans with the release of his seventh studio album Swag, the pop superstar has revealed that its follow-up, Swag II, will drop at midnight on Friday.
Bieber announced the news on Instagram, unveiling the project’s minimalist artwork — a pale pink background with the title Swag II printed in bold text. The cover is a direct contrast to the original Swag album art, which featured the same title design but on a black backdrop.
Alongside the reveal, Bieber also shared a personal photo featuring himself, his wife Hailey Bieber, and their infant son Jack Blues Bieber, writing: “Swag II Tonight Midnight.”
Much like the rollout for Swag, the new release is arriving with almost no advance details. The first project, which clocked in at 21 tracks, surprised fans with its exploration of love, life, and fatherhood. Standout cuts included “Daisies,” a lo-fi guitar-backed alt-R&B ballad, “Go Baby,” a heartfelt tribute to Hailey, and “Devotion” featuring rising R&B star Dijon.
Before this back-to-back era, Bieber hadn’t dropped an album since 2021’s Justice. Now, with Swag II arriving so soon after its predecessor, fans are bracing for another wave of surprises from the global pop icon.
