Bronx rapper Cardi B brings her album rollout underground with a viral New York City subway stunt ahead of her new album release.
Cardi B has never been one to follow the rules of the music industry, and her latest album rollout proves just that. Ahead of the release of her highly anticipated sophomore project, Am I The Drama, dropping September 19, the Bronx superstar turned the New York City subway into her personal stage — connecting directly with fans while pushing her project in the heart of her hometown.
Cardi B Hits The NYC Subway For Album Promo
Instead of relying on traditional billboards and online ads, Cardi B pulled up to the NYC MTA subway system to promote her upcoming album. From laughing and joking with commuters on the platform to taking selfies inside the train cars, Cardi gave everyday fans a once-in-a-lifetime experience while spreading the word about Am I The Drama.
Clips of her subway takeover quickly went viral across Instagram, TikTok, and X (formerly Twitter), with fans praising her bold approach and saying she once again proved why she’s “the people’s champ” of hip hop.
Why Cardi B’s Subway Stunt Went Viral
Cardi’s subway promo stunt resonated because it was authentic. Born and raised in the Bronx, Cardi reminded the world that she hasn’t forgotten her roots. By choosing the subway — an iconic symbol of New York City life — she not only pushed her album but also showcased the energy that made her a global superstar.
Fans online called the move “iconic” and “genius marketing,” with one Twitter user writing:
“Only Cardi could turn a subway ride into a viral rollout. She’s the drama AND the culture.”
Am I The Drama Drops September 19
Am I The Drama marks Cardi B’s first album since her Grammy-winning debut Invasion of Privacy (2018). The project will feature singles like “Outside” and “Imaginary Playerz,” as well as her viral teaser track “Bodega Baddie.”
Fans can pre-save Am I The Drama now on Apple Music and Spotify, ahead of its September 19 release.
By bringing her rollout directly to the streets, Cardi B is making sure no one misses the message: she’s outside, she’s connected to the people, and she’s setting up one of the most anticipated releases of 2025.
