Kylie Jenner is officially entering her music era — and she’s doing it with style, strategy, and nostalgia. The billionaire beauty mogul and reality TV star has lent her vocals to Terror Jr’s new single “Fourth Strike,” marking her long-rumored debut as a recording artist.
The track, released this week, serves as a follow-up to Terror Jr’s 2016 song “Three Strikes,” which was famously featured in a Kylie Cosmetics ad during the brand’s original launch. Back then, fans were convinced that Kylie was secretly the vocalist behind the mysterious pop duo — a rumor she denied at the time. Now, she’s leaning all the way into that history.
On “Fourth Strike,” Kylie sings:
“One strike, two strike, let me get the mood right,”
before adding,
“Do it on purpose just to see how it ends,”
and closing her verse by whispering her alter ego name:
“King Kylie.”
The release also coincides with the relaunch of Kylie Cosmetics, making it a full-circle moment that throws back to the mid-2010s “King Kylie” era — when her Snapchat reign, pastel hair, and cryptic vibes defined pop culture.
Kylie’s Music Moment Has Been Years in the Making
Kylie Jenner’s flirtation with music isn’t exactly new. She’s teased fans with her vocals before — most famously in 2019 when her accidental “Rise and Shine” clip went viral, spawning endless memes and even a merch line. While that moment was played for laughs, “Fourth Strike” feels more like a strategic rollout — a soft but intentional music debut.
The song fits perfectly in Terror Jr’s dreamy, synth-heavy pop lane, blending soft vocals with hazy production and glossy aesthetics. It’s not about powerhouse vocals — it’s about vibe, branding, and mystique.
“It’s sultry, it’s calculated, and it’s classic Kylie: pretty, polished, and dripping in aesthetics,” one fan wrote.
Expanding the Kylie Empire
Music is just the latest lane for Jenner, who has already built an empire spanning beauty, fashion, and luxury branding. Between Kylie Cosmetics, Kylie Skin, and her countless fashion collaborations, she’s proven she knows how to command attention — and turn it into profit.
So while some fans are praising the song as a fun pop moment, others see it as a marketing move to reignite her brand nostalgia. Either way, it’s working — the internet is talking, streaming, and reposting.
And that’s exactly the point.
Whether you’re streaming “Fourth Strike” on repeat or side-eyeing the rollout, one thing’s undeniable: King Kylie is back — and she’s reminding everyone she can pivot into any lane she wants.
